Metropolis Coffee Company
Video
Social Media Management
📍 Chicago, Illinois
“Mara and Hunter have proven to be such a strong combination of talent —they perfectly play off each other's skillsets in a way that makes content creation feel less like work and more like recess. They bring impeccable energy, are a breeze to collaborate with, and have a real knack for making people feel comfortable on camera, allowing for natural and engaging content.”
- Joey Figueroa, General Manager
The Project
The Project
Metropolis Coffee Company is a Chicago institution with a legacy in roasting and wholesale. In a crowded digital landscape, they came to us to build their cafe Instagram profile from the ground up.
We focused on a community-first content strategy, prioritizing the faces, sounds, and personalities that make the cafe what it is. Nothing stuffy. Nothing boring. Just how we like it. And, apparently, how others like it too. Within the first six months, we had an engagement rate that placed us in the top quartile of small business performance.
8.1% engagement rate (industry standard: 3.5%)
75% audience retention at the 3-second mark on Reels (standard rate: 50%)